HORNBY HOBBIES
Email marketing across the world of Hornby Hobbies
Hornby Hobbies sought an improved email sequencing campaign to drive cross-sells and community engagement among new customers. We developed a strategy focused on the emotional connection of their existing "Unplugged" theme, highlighting the joy of tactile, shared experiences. The visual and copy tone was human, expert, and warmly nostalgic, customised for their five distinct brands.
The project involved elevating the email design with imaginative product settings and new graphic elements, complemented by subtle commercial cues. This entire approach was executed via a 3-stage automation flow featuring essential segmentation by brand for personalised customer outreach.
Hornby Hobbies sought an improved email sequencing campaign to drive cross-sells and community engagement among new customers. We developed a strategy focused on the emotional connection of their existing "Unplugged" theme, highlighting the joy of tactile, shared experiences. The visual and copy tone was human, expert, and warmly nostalgic, customised for their five distinct brands.
The project involved elevating the email design with imaginative product settings and new graphic elements, complemented by subtle commercial cues. This entire approach was executed via a 3-stage automation flow featuring essential segmentation by brand for personalised customer outreach.
HORNBY HOBBIES
Campaign Generation
Email Design
Image Creation
Spencer O’Dwyer, designer, said…
"Working on this project was so nostalgic! I loved building Airfix models as a kid, so this was a brilliant reminder of just how exciting the world of model making really is. It was great fun exploring unique styles across such a variety of brands under the Hornby umbrella, and I can't wait to do more work together!"
Spencer O’Dwyer, designer, said…
"Working on this project was so nostalgic! I loved building Airfix models as a kid, so this was a brilliant reminder of just how exciting the world of model making really is. It was great fun exploring unique styles across such a variety of brands under the Hornby umbrella, and I can't wait to do more work together!"