We saw a need for ATM’s rebrand to represent the businesses internal culture more accurately, and so injected personality and vibrancy into the look and feel through the addition of playful illustrations, dynamic gradients and bold typography. Since working on the brand evolution, we then created a social media strategy alongside a monthly social media calendar and blog post structure with the aim of increasing ATM’s online presence which we successfully achieved, seeing an increase in ATM’s LinkedIn following by 200% (and counting).